The good news? Will Smith and Margot Robbie topped the weekend box office, beating out Kingsman: The Secret Service and Fifty Shades of Grey.
The bad news? It only took home home $19.1 million. Many experts believed the film would take home over $20 million. It also ranks as Will Smith’s second weakest debut in ten years, which is making some people wonder if his career is doing downhill. Can he no longer survive on his name alone?
It’s a fair question, but I don’t think it’s possible to provide an accurate answer yet. Focus was never expected to be a huge film, and there was a lot of bad weather this past weekend. Jeff Goldstein, distribution executive vice president at Warner Bros. claims the freezing cold prevented the film from hitting the $20 million mark.
“It’s all about the snow and the freezing cold. If we had not been beat up by inclement weather, we would have hit $20 million-plus.”
He could be right, but most Americans aren’t going to let a little snow keep them away from a movie they really want to watch.
How do the critics feel about the movie? Their reviews have been mixed. It scored a 55% on Rotten Tomatoes, with some critics claiming it was fun and entertaining. Other critics say they expected more from Will Smith, adding that the film makes it difficult to connect with the main characters.
It took $50 million to produce the film, so Warner Bros. is hoping it finds success overseas, and it should because Will Smith’s name is still a big draw all over the world.
At the end of the day, the disappointing opening says more about the film than Will Smith’s career.[mashshare]