Movie theaters were counting on Christopher Nolan’s action-thriller ‘Tenet‘ to be the movie that got everyone back in the theater after COVID-19.
The original release date was scheduled for July 17, but then it was pushed back to July 31, and now it has been pushed back again.
The new release date is scheduled for August 12. Warner Bros. sent out the following statement, revealing they’re adopting a new release strategy:
Warner Bros. is committed to bringing ‘Tenet’ to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time.
In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.
And you know, that COULD work. If you have it playing in theaters for a longer amount of time, more people can see it safely over time. It could be a smart move.
But at the same time, cases are going up in nearly every state, especially in Arizona, Florida, Texas and California. Those are big markets, and if the cases continue to go up, theaters might have to delay their reopenings.
Texas has already reversed their decision to reopen bars. They are now ordering all bars to shutdown once again.
So yeah, the near future is unknown at this time, and it’s likely Tenet is delayed again.