There is some good news and some bad news for Christopher Nolan’s ‘Tenet‘ film. The good news is that it crossed the $200 million mark globally. It’s been performing well overseas, which is of course a positive.
The film was made on a $200 million budget, but experts say the film needs to make at least another $100 million to break even, due to marketing costs.
So what’s the bad news? Well, the film continues to struggle domestically. It made just $6.7 million in the U.S. and Canada during its second weekend of release.
Warner Bros. knew the film would have a slow start amid the pandemic, but the studio was clearly hoping that ‘Tenet’ would perform better in the U.S. Want a clue as to how they really view the viability of U.S. theaters right now? Less than a week after ‘Tenet’ premiered domestically, Warner Bros. delayed its comic book sequel ‘Wonder Woman 1984’ from October to Christmas Day.
There are a number of things contributing to Tenet’s slow start here in the states. Obviously you have to start with the ongoing pandemic. Not only are some people afraid to go inside a theater, other people don’t even have the choice because theaters are still closed in their area.
Movie theaters in New York, Los Angeles and San Francisco are still closed, so that’s a huge chunk of the market. Around 30% of the market. Additionally, the theaters that are open have limited seating avaiable, which has a poor impact on ticket sales.
But still, even with all that going against it, ‘Tenet’ could be seeing better results right now. And I believe the reason it’s not is because it’s not a good movie. I watched the movie at a drive-in last weekend and it was not Nolan’s best.
It was boring, which is crazy to say about a Nolan movie, but it was! It was also predictable and had an extremely generic feel. It wasn’t a BAD movie, but it’s not the, “Oh my god, you must see this!” film it needs to be during a pandemic.
That’s my opinion anyway. Have you watched it? Did you enjoy it?