Some good and bad news to report from this past weekend’s box office. Let’s start with the good.
‘Halloween Kills‘ had a pretty fantastic opening with a cool $50.4 million over its debut weekend. That’s a super impressive number, especially when you remember it’s currently available to stream on Peacock. So people have the option to watch this at home, but they’re choosing to hit up the local cinema.
Most experts predicted the movie would bring in around $35 or $40 million, so yeah, you can bet the studio is celebrating this $50 million haul.
The opening for the film — which sees masked killer Michael Myers once again dice up the residents of Haddonfield, Illinois — is a steep drop compared to its predecessor, which opened to $76 million in 2018. However, 2018 and 2021 are very different landscapes for the theater industry considering there’s a pandemic going on and streaming is a mightier force than it was just a few years ago.
Now what about the bad news? Well, ‘The Last Duel‘ starring Adam Driver, Jodie Comer, Ben Affleck and Matt Damon stumbled hard during its opening weekend.
The drama, which is set in 14th century France, bombed, grossing a pallid $4.8 million. That’s a disastrous result given that the film cost north of $100 million to make, as well as a sign that older audiences remain skittish about returning to theaters when COVID and its variants are still circulating. More than half of the audience for ‘The Last Duel’ was comprised of ticket buyers over the age of 35.
That seems to be the trend here. Surprisingly, it’s the younger audience supporting theaters right now, which you may not expect at first, given they consume everything online now.
But they are also eager to get out, hang with friends and fear the virus less, so if you think about it, the numbers make sense.
Hopefully younger people continue to hit up the movies, even after the pandemic ends.