Well, Disney’s Shang-Chi and the Legend of Ten Rings continues to impress at the box office. In its third weekend of release, the Marvel superhero adventure film brought in another $21 million.
That’s only a 39% decline from its previous weekend. In total, the film has made nearly $180 million at the domestic box office. It’s made over $300 million globally, so it’s already earned its budget back and more.
The same can’t be said for Clint Eastwood’s latest film, Cry Macho, which brought in just $4.5 million from nearly 4,000 screens across the country. It was made on a budget of $33 million + marketing costs, so they still have a ways to go before they can make any sort of profit.
I mean, to put this in perspective, Cry Macho came in third this weekend in its debut weekend, losing the second place title to Free Guy, which has been in theaters for over a month now. Free Guy made $5.2 this past weekend bringing its global total to $298 million.
So what hurt Cry Macho? Well, the reviews were mixed, at best, and the younger audience just doesn’t care about Eastwood. 89% of Cry Macho ticket buyers were over the age of 35, which just isn’t gonna cut it, especially right now. You need that younger audience.
At 91-years-old, Eastwood isn’t exactly connected to the young folks. The failure at the box office should not be a surprise, and honestly, I don’t think COVID-19 is to blame. Sure, it can take a little of the blame, but I don’t think this film would have brought in great numbers regardless.
Next weekend, Dear Evan Hansen and The Eyes of Tammy Faye try to take out Shang-Chi.