Bradley Cooper is teaming up with Netflix for his upcoming drama about the life of Leonard Bernstein, the legendary conductor responsible for creating music for West Side Story.
This film was reportedly first set up with Paramount, but they backed out and Netflix stepped up to the plate.
And even though it has Cooper attached, along with a list of producers including Martin Scorsese and Steven Spielberg, it’s not exactly a safe bet for the steaming service.
The project doesn’t sound like a commercial slam-dunk, at least not on paper. Younger generations likely draw a blank when Bernstein’s name comes up (if it comes up at all), and Spielberg’s remake of ‘West Side Story’ is already scheduled to come out in 2020. There’s also a Broadway revival of the show, signaling that we may have entered an era of peak-Bernstein.
The good news is Netflix can take more risks than your standard studio. The box office number won’t matter as much, which is likely a good thing when it comes to this project. I can’t imagine it bringing in much, even with the big names attached.
That being said, depending on the quality, it could be another awards contender for the streaming giant.[mashshare]