‘Kong’ Grabs The Top Spot At The Box Office, But Will It Be Enough To Make The Movie A Success?

Published On March 13, 2017 » 542 Views» By Z-rowe »

As expected by nearly everyone, ‘Kong’ was king, grabbing the top spot at the box office this past weekend. Most people predicted it would come in at around $50 million, and it ended up doing a little better than that.

Kong: Skull Island took home $61 million during its opening weekend, which is a great number, but we must remember how much money was spent on this movie.

It cost around $180 million to make and there was an additional $130 million spent on marketing. That’s over $300 million right there, so is the $61 million opening enough to get the studio excited?

Probably not, mainly because the international numbers don’t look as hot. It took home just $81.6 million from 65 markets. To give you an example of how that ranks against its competitors, Logan brought home $152 million internationally during its opening weekend, and an impressive $70 million in its second week.

So yeah, the studio is probably a little disappointed, but when you spend over $300 million on a movie, you have to know there are some huge risks involved.

The good news is that after its run in theaters, it’ll probably come close to getting all those coins back. Also, it’s getting mostly positive reviews from critics and the audience, so we’re going to call it a success.

[mashshare]


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