One of Netflix’s original co-founders is trying to change the movie theater game. Mitch Lowe runs a startup called MoviePass, which originally charged people in Los Angeles and New York $21 a month to watch two movies a month. And considering movies in L.A. can cost $16, people would actually be saving around $10.
But now, thanks to being bought out by Helios and Matheson Analytics, the company can offer an even better deal, and it’s available nationwide.
For just $9.95 a month, movie fans across the country can watch one movie every single day. This doesn’t include 3D movies or IMAX screenings, but it’s still a very good deal. I mean, even if you only watched two movies a month, it would still make sense to sign up.
MoviePass works with 91% of theaters across the country, including AMC and Cinemark theaters, which means it’s most likely available at a theater near you.
“Ted Farnsworth, chief executive officer at Helios and Matheson, said the goal is to amass a large base of customers and collect data on viewing behaviors. That information could then be used to eventually target advertisements or other marketing materials to subscribers. ‘It’s no different than Facebook or Google. The more we understand our fans, the more we can target them.'”
If you want to sign up, you might want to wait a day or two. As you can imagine, the app and site are going extremely slow right now because everyone is trying to jump on this deal.[mashshare]