Lionsgate revealed some good new fashioned viral marketing. They released a logo of District 13 and some long awaited character posters.
While Phillip Seymour Hoffman’s character is there along with Beetee I noticed that Jennifer Lawrence’s Katniss was missing as well as Liam Hemsworth’s Gale character. This leads me to believe that the folks at Lionsgate are not done yet.
Along with the pics, they have launched their new viral site: District13.co.in If you are complaining about the .in instead of .com then you don’t get the clever reference to the President. “COIN”! Well played Ms. President, Well Played.
All that appears there right now is static, a small rendering of the District 13 logo, and a big QR code. If you scan the code with your phone, it takes you to the mobile site where you can login via social media using facebook or twitter. Then you do a little work to get the posters.
I’m sure there will be more to come. We have a full 105 days to the movies November 21st release.
Teaser Trailer and 6 Character Posters and Log Below – Enjoy