Do you like Flamin’ Hot Cheetos? The answer is most likely yes. People seem to enjoy the Flamin’ Hot version of the chip more than the regular version. The chips are so popular with kids that some schools banned them, believing they were too unhealthy to be eating on such a regular basis.
You would think (at least I did) that Frito-Lay had a team of experts develop Flamin’ Hot Cheetos after years and years of testing and researching, but that’s not the case.
They were invented by a janitor who worked for the company. He was the son of a Mexican immigrant who dropped out of school because he struggled learning English. This man’s name is Richard Montañez, and Fox Searchlight Pictures is making a movie about his life.
“As Montanez told Inc. in 2016, he was inspired when a machine breakdown in the Frito-Lay caused a batch of Cheetos to go un-cheese-powdered. He took the rejected puffed-corn items home and made them into his own version of elotes, a popular Mexican street food that combines corn, mayonnaise, cheese, and chile. ‘I see the corn man adding butter, cheese, and chile to the corn and thought, what if I add chile to a Cheeto?’ he told Inc. of the light-bulb moment. And a delicious health panic was born.”
He pitched the idea to the CEO of the company and the rest is history. No word on who will play Montanez in the movie, but you can bet there will be a number of actors fighting for the role. If done right, this could be an award-winning movie. The story is there.[mashshare]