Hopefully Hollywood finally gets the message: diversity at the box office can be profitable. For decades, Hollywood refused to make big blockbusters featuring a diverse cast. They believed a film needed a white lead to be successful.
Obviously, in recent years, America has made it clear that’s not the case. We’re beginning to see more and more diversity in Hollywood, and this past weekend we saw another major sign that things are changing.
‘Crazy Rich Asians,’ the first Hollywood studio film to feature an all-Westernized Asian cast in over 25 years, premiered inside theaters across America.
The film took the number one spot at the box office this past weekend, bringing home $26.5 million during its three-day North American debut. It premiered back on Wednesday though, so it’s five-day total was $35.3 million. Crazy Rich Asians worked with a budget of $30 million, so after just five days inside theaters, the film is a success.
“The Warner Bros. movie, based on Kevin Kwan’s bestselling novel, scored the top opening for a rom-com in three years and the top start of the year so far for any comedy. Nearly 40 percent of the audience was Asian, an unprecedented showing for a Hollywood studio release. Caucasians made up 41 percent of ticket buyers, followed by Asians (38 percent), Hispanics (11 percent), African-Americans (6 percent) and other (4 percent), according to Warners and comScore.”[mashshare]