Ryan Reynolds is known for his rather unique marketing techniques. We saw a handful of clever promotions for the ‘Deadpool’ films, and now we’re seeing the same thing for the upcoming comedy Free Guy.
The movie, which was directed by Shawn Levy, follows Reynolds as ‘Guy’, a bank teller who learns he’s a non-player character (NPC) in a violent open-world video game.
In addition to Reynolds, Free Guy stars Lil Rel Howery, Joe Keery and Jodie Comer.
The movie sounds entertaining as hell. A trailer is expected to drop tomorrow, and to promote the trailer, the cast released the hilarious video you see below.
In the clip, Reynolds tries to sell items from Guy’s wardrobe, joking that all Disney films need to sell merchandise. The movie is being distributed by 20th Century Fox, which means it’s owned partly by Disney.
It looks like (at least from this short clip) that the cast has great chemistry, which could be a good sign for the movie.
Free Guy will hit theaters July 3, 2020.