As we all know, the movie theater industry has been hit extremely hard by the coronavirus. Most theaters have been shutdown for over a month now, and it doesn’t look like they’ll be opening back up until at least July.
This has left AMC Entertainment in a bad place. Stocks were dropping, there were rumors of bankruptcy, etc.
But now things have turned around (at least briefly) all because of a little rumor. According to a report from the Daily Mail, Amazon had expressed interest in acquiring the theater chain.
This caused shares of AMC to shoot up 45% in early trading.
For Amazon, which has had intermittent success in backing and releasing original films such as ‘Manchester by the Sea’ and ‘The Big Sick,’ owning AMC would give it a showcase for its major releases. Last year, the company started moving away from a traditional theatrical release strategy of screening films in cinemas exclusively for 90 days before debuting them on its streaming service, Amazon Prime
The report also indicates that Amazon’s interest has been fading recently, but they are still considering it.
It would be a huge deal if it actually happened, but it’s unlikely a deal is made.
Analyst Eric Wold told Variety the following…
We would be surprised if an acquisition down near all-time lows by Amazon in a transaction that would more than likely be for cash (and not stock) would appeal to AMC’s major shareholders.