We told you last week that Hollywood is patiently waiting the release of ‘Captain Marvel‘ in March to get the box office back on track, but after this past weekend’s terrible numbers, they’re probably no longer patient.
After terrific box office success in 2018, Hollywood is a bit concerned in the early months of 2019. Revenue for the first seven weeks of 2019 has hit an eight-year low. This coming after the worst Presidents Day weekend in at least 15 years.
“January was down more than 15 percent from the prior year sans a breakout hit or a carryover holiday hit such as Jumanji: Welcome to the Jungle and The Greatest Showman last year, or a Star Wars pic the three previous years. Revenue for January 2019 came in at roughly $812 million, the lowest since 2011. So far, February hasn’t brought much relief. Revenue for the month is also at its lowest level since 2011.”
As we mentioned last week, there has been nothing to entice movie fans. I’ve only watched one movie in the past two months, and the movie was not even a new release. I usually average at least three movies a month.
The good news is that things will likely change very soon. How to Train Your Dragon: The Hidden World will be released next weekend, and it should bring in a decent amount at the box office, especially considering the outstanding reviews it’s been receiving from critics.
And then a few weeks after that, Captain Marvel will be released, which is projected to earn over $100 million during its opening weekend.[mashshare]