Even though critics seemed to love the film (85% on Rotten Tomatoes), it looks like the audience just wasn’t interested in another movie about Steve Jobs. Universal has pulled Danny Boyle‘s Steve Jobs from 2,072 theaters, which means it wins the award for being the movie dropped from the most theaters this week.
In total, the film has managed to bring in $16.7 million against a production budget of $30 million. Obviously, we’ve seen more costly flops before; however, it’s a little surprising to see just how fast the film fell. Last weekend, after only being nationwide for a little over two weeks, the movie made less than $1 million, putting it at a miserable 15th in the box-office race.
The huge drop was not expected, especially after the film did so well in its limited release. If you remember, Steve Jobs brought in half a million dollars in just four theaters at the beginning of October. It was the biggest limited-release launch since American Sniper.
What happened? The experts claim it could be a number of things. As we mentioned above, some people are just tired of the Steve Jobs story. It doesn’t matter how great the movie is, people aren’t going to watch it if they don’t care about the subject matter. In addition to that, some people believe Michael Fassbender isn’t a big enough name to carry a movie.
And that’s a shame, because he truly is a wonderful actor, and honestly he’ll probably still be nominated for Best Actor for his performance in the film. He definitely won’t win now, but that’s fine with me.
We all know it’s going to be Leo next year…