We all knew the Avengers sequel was going to be huge, the only question was would it beat the all-time record set by the first film in the franchise back in 2012.
The answer is no. Marvel is obviously celebrating the great $187 million opening this weekend, but the Avengers: Age of Ultron just couldn’t top its predecessor. The first Avengers film still has the all-time record opening with its $207.4 million debut.
And while some people might claim this is a disappointment for Marvel Studios, we should remind you that the company is responsible for the three biggest film openings ever: Avengers, Avengers: Age of Ultron, and Iron Man 3.
Of course, that list might change later this year, but for right now Marvel Studios is the clear winner. Disney’s head of distribution Dave Hollis had this to say about the successful opening weekend…
“We’re in rare air here. Having the second biggest opening weekend in the history of the movie business is always going to be something you walk away overwhelmingly happy with. The momentum of the brand for Marvel at this point is really something to take a step back and admire.”
Their box office success is truly impressive. I know people like to complain (myself included) about all the sequels and huge franchises taking over Hollywood, but this is obviously what the audience wants to watch.
I actually watched Age of Ultron yesterday afternoon and there were at least six trailers shown before the film. There wasn’t one original story out of the six.
Disappointing? Sure. Surprising? Not at all.[mashshare]