Are you worried that MoviePass might go under at any moment? Well, don’t get too stressed out, because if that dark day does come, at least we’ll have another subscription plan to heal our pain.
AMC, the largest theater chain in America, announced this week that they’re about to release a monthly subscription plan that’ll cost customers $19.95 a month.
What do you get for $19.95 a month? You get to see up to three movies per week, or 12 movies a month. And that includes IMAX showings and RealD 3D, which is something MoviePass does not offer.
And if you pay for the subscription service, you also become an AMC Stubs A-list rewards guest, which will give you sweet deals on popcorn and drinks. Another cool feature is that you’ll be able to reserve your seats online. With MoviePass, you have to actually be at the theater to purchase your ticket, which makes it hard to see opening night previews.
AMC Theatres CEO Adam Aron had this to say in a statement…
“We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price.”
The “sustainable price” comment is clearly a shot at MoviePass, which has been losing millions of dollars since lowering their monthly price to $9.95. Most experts agree they won’t be able to keep the price that low for much longer.
But still, they fired back at AMC with this tweet…
Even if MoviePass is forced to raise prices or go out of business, at least they opened the door for subscription plans at the movies. This was probably the push AMC needed to offer a service like this. Right now, I’ll stick with MoviePass, but it’s nice knowing there is backup plan if/when it folds.[mashshare]